marty music

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marty music *

250+ Videos / Year‍  ‍6 Years of Production Leadership‍  ‍End-to-End Production‍  ‍Millions Reached Globally

From 2019 to June 2025, Elastic Planet led production for the Marty Music YouTube channel, one of the most recognized guitar education platforms in the world.

Over that time, we built and managed a high-output content engine, producing more than 250 videos annually while maintaining a consistently high standard across both video and audio.

Our role spanned the full production pipelinE. from pre-production planning and shoot coordination to editing, audio mixing, and final delivery. We developed streamlined workflows that allowed for speed, consistency, and scalability.

Creatively, we worked closely with Marty to shape concepts that resonated with a global audience. refining a tone that feels approachable, musical, and engaging.

we led ideation and execution for collaborations and sponsorships, building strong relationships with brand partners and integrating them seamlessly into the channel’s ecosystem.

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Matty Matheson